TOPICS: FASHION BUSINESS, ENTREPRENEURSHIP AND MARKETING in Spring 2021 (CM5091C)

Topics change each semester- see the current Academic Schedule for current course descriptions.

Course Master:

TOPICS IN GLOBAL COMMUNICATION (CM5091)

Term:

Spring 2021

Discipline:

CM (Communications)

Credits:

4 credits

Type:

Module

Level:

Graduate

Can be taken twice for credit?:

Yes

Pre-requisites:

Major=MA: Global Communications OR Major=MA: Global Comm. (Development Communications) OR Major=MA: Global Comm. (Digital Cultures and Industries) OR Major=MA: Global Comm. (Fashion Track) OR Major=MA: Global Comm. (Visual & Material Culture Track)

Co-requisites:

None

Professor(s)

Wickie Meier Engstrom

Notes

The business of fashion is currently under pressure due to our common need of a more sustainable future. Consumers and new fashion entrepreneurs are demanding and representing change. Traditionally, fashion design and business were driven by creative innovation and the aim to give people status, freedom and an instrument to blur social differences. We made it as far as the notion that fast fashion signifies democracy. Fashion is selling a dream, its main tool: promising customers the achievement of an aspirational self. Marketing emphases the unique selling point of a fashion brand, to a unique set of clients in a defined market. The two core questions of fashion business are: Where do we play? And how do we win? Fashion is challenged by the increased focus on global climate regulations, hand in hand with people’s needs and demands for social and cultural engagement and responsibility. Inevitably this will change the fashion industry of tomorrow. This course examines three pillars in fashion of tomorrow: Business model, entrepreneurship and marketing. Exploring the status quo as well as the emerging changes in business models towards a future that demands more trustworthy offers. How do we perceive and position ourselves in the future landscape of fashion? Through a focus on intrapreneurial and entrepreneurial skills and insights we explore our aspirations as fashion professionals, focusing on ourselves as a fashion business unit to become. Wednesday 31 March,15.20- 21.25 Friday 2 April, 9.00- 13.30 Saturday 3 April, 10.00-18.00 Wednesday 7 April, 15.20- 21.25 Friday 9 April, 9.00- 13.30 Saturday 10 April: 10.00-18.00

Learning Outcomes

students will be able to demonstrate: a simple yet effective business model – useful as a tool for analysis and planning
students will be able to demonstrate:a comprehensive knowledge of key terms of a business and marketing strategy
students will be able to demonstrate:their deepened understanding on their role in the fashion industry of tomorrow
students will be able to demonstrate:a critical view on the fashion industry as well as demonstrating an enabling view of the need for a more sustainable fashion industry.

Syllabus

<?php
$SROfferID = $entity->field_cams_id['und']['0']['value'];

if (course_syllabus_view_access_callback($SROfferID)) {

$url = 'sites/default/files/fields/field_course_syllabi_pdf/Syllabus '.$entity->title.'.pdf';
if (file_exists($url)) {
print '<p>' . l('View Syllabus PDF Archive', $url) . '</p>';
}
else {
$syllabi = course_syllabus_query('get_syllabus_list', '('.$SROfferID.')');
if (isset($syllabi[$SROfferID])) {
$url = 'course/' . $SROfferID . '/syllabus/view';
print '<p>' . l('View this course syllabus', $url) . '</p>';
}
else {
print t('There is no published syllabus for this course offering');
}
}
}
else {
print t('Please !login to view this course syllabi.', array(
'!login' => l(t('log in'), 'saml/login', array('query' => drupal_get_destination()))));
}
?>

Schedule

Start Date:

Wednesday, March 31, 2021

End Date:

Saturday, April 10, 2021

Day	Start Time	End Time	Room
Friday	09:00	13:30	Q-604
Saturday	10:00	18:00	Q-604
Wednesday	15:20	21:25	Q-A101

Search form