Course Catalog

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Course Catalog

MARKETING PARIS (BA1018)

Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.Students will learn about the marketing mix, digital strategy, and consumer motivation. They will use this knowledge, along with experiences in Paris outside the classroom, to create a promotional and advertising plan that would attract tourists to Paris.

INTRODUCTION TO THE BUSINESS EXPERIENCE (BA1020)

Teams of student-managers compete in an integrated, international business simulation designed to introduce them to business concepts. Students will manage a company operating in the international action-capture camera and drones markets. Using a hands-on experiential approach, teams make management, marketing, human resources, operations, finance and corporate social responsibility decisions that allow them to meet their firm’s objectives over ten fiscal years. Students are graded on company performance, and on individual and group analysis of the situation at hand. Please note this course has a fee.

TOPICS IN INTERNATIONAL BUSINESS (BA1091)

Topics change each semester.

FIRSTBRIDGE IN INTERNATIONAL BUSINESS (BA1099)

Firstbridge courses are offered to degree seeking freshmen and registration is done via webform in pre-arrival checklist.

FINANCIAL ACCOUNTING (BA2001)

This course introduces students to the financial accounting cycle and financial reporting for corporations. Students learn how to measure and record accounting data and prepare financial statements. At the end of the course, students choose a company and do an analysis of their financial statements, comparing their company against a competitor company, using financial ratios.

MANAGERIAL ACCOUNTING (BA2002)

Provides a basic introduction to the concepts of accounting for purposes of management control and management decision-making. Topics include: budgeting, budget variance analysis, cost-volume-profit relationships, product cost accounting, segment reporting and differential analysis.

INTERCULTURAL MANAGEMENT (BA2009)

Stimulating the intercultural sensitivity, understanding and managing cultural differences are vital business concerns. This course examines different cultures and mindsets, the fundamental elements of intercultural management, and working in an international context: organization, leadership, multicultural teams, intercultural communication, meetings and presentations, manners and taboos. The impact of cultural differences is examined in key activities (managing, communicating, coaching, decision-making, organizing, controlling); and key situations (meetings, negotiations, presentations, sales calls).

MANAGEMENT & ORGANIZATIONAL BEHAVIOR (BA2020)

The course introduces students to basic Management/Organizational Behavior concepts and enables them to understand the attitude and behaviors on the individual level and the group level within organizations. Students will be enabled to use Organizational Behavior tools and theories to recognize organizational patterns within a complex social situation. Students will be provided with readings, lectures, and cases that provide a diverse and robust understanding of human interaction in organization.

MARKETING IN A GLOBAL ENVIRONMENT (BA2040)

This introductory marketing course develops students’ understanding of the principles of marketing and their use in international business. Students learn how to collect and analyze data sets to make marketing decisions with the goal of understanding customers wants, demands, and needs; they learn marketing from a strategic and functional point of view. With a focus on problem solving, students work in multicultural teams cultivating a greater sensitivity to cultural issues while improving communication skills. Students will consider marketing in the French, US, and international marketplace.

CREATIVITY AND INNOVATION MANAGEMENT (BA2050)

The course introduces the foundations of managing creativity and innovation. The readings and discussion will focus on the concepts and frameworks for analysing how firms create, commercialize and capture value from innovative products and services.
The aim of this course is to provide a solid grounding to students interested in managing creativity and the various aspects of the innovation process within organizations. The course is divided into two parts. The first part focuses mainly on the creativity process around three themes: What is creativity? How can creativity be stimulated? How can creative ideas be translated to innovative products and business strategies? Based on major theories in the field, we discuss whether monetary rewards enhance or undermine creativity, how multitasking or working under time pressure affects creativity, what tools we can provide to stimulate creativity, and the challenges that arise when implementing creative ideas in organizations. The second part of the course examines the organizational issues involved in innovating and in implementing innovations. These issues include management of teams and partnerships, learning within and across projects, the manager's role in funding, directing, and killing innovation projects, technological entrepreneurship, and resistance to innovation.