Course Catalog

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Course Catalog

MARKETING STRATEGIES FOR BRAND DVLPMT (CM4048)

This is the capstone course for all Marketing and Communication interested Seniors. It puts previous learning experiences from management classes, marketing, research and communications into perspective and analyses the strategic choices that lead to building strong and lasting brands. The course sets a particular focus on brand positioning, brand architecture, Integrated Marketing Communications (IMC) and teaches the academic foundations and tools that are indispensable to develop truly differentiating brand statements, to understand key research techniques and their usage in real life as well as competitive strategy. Numerous brand cases and exercises such as Nespresso, Tag Heuer, Healthy Choice, Toyota, etc. help to illustrate brand strategy and teaches students to apply strategic thinking in building strong and differentiated brands. The course employs the Harvard Business School Case Study method and teamwork throughout.

SUSTAINABLE DEVELOPMENT PRACTICUM (CM4063)

How does communication work as local government bodies, civil-society actors and NGOs put together sustainable development initiatives? How can communication be made to work better? Cutting across disciplines, this practicum allows students to see individuals, groups and communities in collaboration (and sometimes conflict) in a South Asian context marked by the 2004 tsunami. Based in the international eco-community of Auroville (Tamil Nadu, south-east India), students will explore substantive areas including micro-credit, health care with special reference to HIV/Aids, socially responsible business and environmental management. On-site visits and team-work are central to the course, leading to the production of multi-media reports on the interface between communication, development and sustainability. This course has an extra course fee - to guage an estimated cost, the fee is approximately 1600 euros.

MEDIA & SOCIETY IN THE ARAB WORLD (CM4073)

Provides broad cultural background to the diverse geopolitical region referred to as 'the Arab World'. Looks at the interplay between the forces and processes involved in the expansion of mass media in this context with a particular focus on state/society development and the role of the media through themes like press freedoms, satellite broadcasting, discursive analysis of media text.

PORTFOLIO (CM4075)

Taught as a directed study, this course enables senior students to assemble as a whole their own work for the Journalism Major in order to reflect, to evaluate, and to critique its coherence.

SENIOR SEMINAR (CM4090)

All Global Communications majors complete a senior thesis if they do not opt for a CM 398 internship. The senior seminar and thesis are obligatoryif students wish to apply for honors. Students give class presentations on their projects at each stage of their research and present their thesis at the end of the semester.May be taken twice for credit.

TOPICS IN COMMUNICATIONS (CM4091)

Topics vary. Using analytic skills learned in core courses, students work with an AUP faculty member, visiting scholar or professional in an area of current interest in the field to be determined by the instructor and the faculty of the Global Communications department.

SENIOR PROJECT (CM4095)

In consultation with a faculty member, the student undertakes a senior project related to the field or pratice of journalism and media production. Written projects are normally 25-30 pages. The project can take the form of a feature-length magazine article, a long-form piece of video or audio journalism, a multi-media production including iconography and illustrative material, or a strategic business plan for a journalism or media product such as a magazine or online platform.

A Senior Project is an independent study representing a Major Capstone Project that needs to be registered using the Senior Project registration form.
(Download: https://fd10.formdesk.com/aup/SeniorProjectApplication)

CAPSTONE INTERNSHIP (CM4098)

Students may undertake an internship in an advertising agency, film company, or television company. Internships may be taken for 1 or 4 credits. Students may do more than one internship, but internship credit cannot cumulatively total more than 4 credits. The internship must be registered for 4-CR if the student decides to do an internship instead of the senior seminar. Students have taken internships at CNN, Harpers, Societe Francaise de Production, Le Courrier International, Sixty Minutes, European Broadcasting Union, amongst many others.

CAPSTONE EXTENSION (CM4980)

All internship extensions are related to a previous internship registration, please contact the internship office for more information.

GLOBAL COMMUNICATIONS (CM5001)

This course introduces students to major theories and practices of communications research, particularly those dealing with the globalization of media and culture. Students learn a mixture of approaches: rhetorical, quantitative, ethnographic and textual. They learn how various disciplines—economics, political science, anthropology, sociology, and rhetoric—deal with these issues. They also study a variety of research methodologies, learn how to create research projects and develop thesis-writing skills.