BRAND MANAGEMENT in Spring 2021 (BA5042)

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This course covers how to apply the concepts of management and marketing to branding. We will examine topics and various strategies related to building, measuring, and managing a brand, with a focus on direct and indirect measures of brand equity, structures of desired brand knowledge, choice of brand elements, development of supporting marketing programs, and management of brands over time.

Course Master: 
BRAND MANAGEMENT (BA5042)
Term: 
Spring 2021
Discipline: 
BA (Business)
Credits: 
2 credits
Type: 
Regular
Level: 
Graduate
Can be taken twice for credit?: 
No
Exam Date: 
Friday, May 7, 2021 - 15:00
Pre-requisites: 
Major=MSc: International Management OR Major=MSc: Int'l Mgmt (NGO & Mission-Based Track) OR Major=MSc: Int'l Mgmt (Sustainability Systems Track)
Co-requisites: 
None

Professor(s)

Evelyn Odonkor

Syllabus

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Schedule

Start Date: 
Monday, January 18, 2021
End Date: 
Wednesday, May 12, 2021
DayStart TimeEnd TimeRoom
Friday
13:45
15:05
G-L21